Journal

Notes fromthe season.

Occasional writing on revenue, distribution and the craft of hotel storytelling. No newsletters, no lead magnets.

The channel manager should not be a second system

If availability lives in two places, one of them is wrong. Usually you find out from a guest.

Dates, room, guest, payment. Every screen after that is a screen you added to make somebody leave.

A traveller asking an AI where to stay in the Cyclades will get an answer. The question is whose words it is built from.

Cutting rates in October does not fill October. It teaches next year's guest to wait.

Not to show the rooms. The rooms are on the booking page. A film exists to transfer a feeling.

Every property studies what it sold. Almost none studies what it turned away, and at what price.

You cannot win direct bookings with a banner that says Best Rate Guaranteed.

Commission is the visible number. It is rarely the largest one.

Every property has one hour when it is most itself. It is almost never at eleven in the morning.

Volume is the easiest thing to buy and the least useful thing to own.

Begin your journey

Most of what we know does not fit in a blog post. Ask us directly.