Social Media Curation & Management

A hotel account that posts every day and says nothing is worse than one that posts weekly and is worth following. Volume is the easiest thing to buy and the least useful thing to own.

The audience a generic account attracts is rarely the audience the property wants — which is how a hotel ends up with thirty thousand followers and no enquiries.

What is photographed

And, more decisively, what is never photographed. The two rules together are what make a property recognisable in a feed at a glance.

Voice

Captions in the same register as the website and the front desk. If the property is quiet, the account is quiet.

Format discipline

Stories, reels and grid treated as different rooms rather than as three places to put the same asset.

A season mapped in advance around the things that genuinely merit an audience — an opening, a menu, a harvest, a light, a room finished. Not filled to satisfy an algorithm.

Publishing sits against the commercial calendar too, so the shoulder season is being seeded while the high season is still selling itself.

Replies that sound like the property and arrive the same day. Most of a hotel's reputation online is built in direct messages nobody else ever sees — the question about the transfer, the anniversary, the dog. We answer them as the property, not as an agency.